Line Mulvad – specialised in user centered design

About me
I am an advocate for creating the best user experience, through a holistic and strategic design approach by combining user needs, with business goals and stakeholder involvement. I have an analytic and creative mind-set and enjoy working with complex and explorative projects as well as planning and facilitating design processes.

Through working both as a researcher and consultant within the field, I have a solid experience working with qualitative user research, user journey mapping and personas, as well as translating user insights into design through information architecture, concept development, sketching and prototyping.

Bonus Info
With a former background in theater and acting I have done several experiments on how to use methods from this field to create empathy for the user in the design process. I have developed the concept ‘video personas’ and used actors for roleplays in co-creation workshops.


2016 – ongoing 
User Experience Designer & Researcher – Freelance

Cooperations with: Lego, Think, Mirum, ShopGun

2015 – 2016 
Design researcher at the EU project Give&Take
The IT University of Copenhagen

Consultant and Researcher at Center for Personas Research & Application
The IT University of Copenhagen

Teaching assistant at the BA education Digital Media and Design
The IT University of Copenhagen

2008 – 2013
Teacher and coordinator at  ‘Åben Træning’

Improvisation theatre classes

Receptionist and secretary  at BIG – Bjarke Ingels Group


Cand.IT – Digital Design and communication – The IT University of Copenhagen

B.Sc. – Digital Media and Design – The IT University of Copenhagen

Theatre and stage art – Center for creativity and theatre Copenhagen

Voice training education – Center for creativity and theatre Copenhagen